#538 Top-Down vs Bottom-Up

source: Brand Democracy

 Top-Down

The current practice of the Presidential Election is a Top-Down model. Here, the Media owns the election and drives in its own way. Others need to just follow the media. The State needs to accept the directions of the media. Citizens are expected to conform to the propaganda of the media. The media overrides the constitutional authority of the state, constitutional authority of the citizens, constitutional authority of the Presidential Electors. The Constitution of United States failed to realize the propaganda power of the media. The Media is in the top and drives down the presidential election process against the Constitution of the United States. The Media is the unconstitutional authority and creates chaos and confusion in the Presidential Election process. The citizens, the state ignores the Constitution and follows the directions of the media.

Level	Authority	Responsibility
1	Media	The Presidential Election process is organized by the media
2	Presidential Candidates	Media projects two individuals as the Future President of USA
3	Debates & Town hall discussions	Media projects larger than life image of those two individuals
4	Presidential Electors	The Presidential Candidates appoint the electors
5	General Election	State conducts the election with the names of media sponsored individuals in the ballot
6	Voting	Citizens cast vote for the candidate. But the State considers those votes are for the electors
7	Presidential Electors	State announced the list of electors appointed by the winning candidates.
8	Electoral College	The Presidential Electors meet in the state capital
9	Vote for President	No vote. Just a signature
10	Vote for Vice President	No Vote. Just a signature
11	Oath Ceremony	Both President and Vice-President take oath
	The End

 Bottom-Up

The Constitution of the United States is based on Bottom-Up model. It starts from the citizens. We, the people file their nomination to the Secretary of State to be the candidate for the following positions:

• Elector - Congressional District
• Elector - State One 
• Elector - State Two

 We, the people cast their votes for the Electors. In this process, people participate not only in the general election, but also in the electoral college.

Level	Authority	Responsibility
1	General Election	State conducts the election with the names of Elector candidates
2	Voting	Citizens cast vote for the electors
3	Presidential Electors	State announced the list of electors.
4	Electoral College	The Presidential Electors meet in the state capital
5	Vote for President	Electors vote for the President
6	Vote for Vice President	Electors vote for the Vice-President
7	Oath Ceremony	Both President and Vice-President take oath
	The Beginning

In the Bottom-Up process, at all levels, people participate with greater responsibility. In fact, this is the democracy of the people.  When citizens act with total responsibility, they would elect high-moral value citizens as their electors. When those electors act with total responsibility, they would elect high-moral value person with leadership qualities as the President and Vice-President.

 The Media do have a role; a very important role; just tell the truth as it happens.

The Media needs to stop being a medium for propaganda and start practice the truth.

The Media do not need to make any individual into larger than life image. By their actions, the President and the Vice-President will eventually become larger than life, for real.

George Washington, Thomas Jefferson, Alexander Hamilton - not by the media; but, by their actions, they are in a larger than life position.